was the first Austrian businessman Josef Zotter the protagonist of a Harvard Business School Case Study
, which on Friday 16 April 2010, was taught as a guest with him at Harvard. Students who Zotter as "Melange between artist and entrepreneur" describes were not only impressed by the chocolates.
How does a company whose motto is not to maximize profit? Why a company would not pay to traditional advertising and, in addition to market research? How do the independent monitoring mechanisms in fair trade? Josef Zotter, through its corporate profile in Harvard 
was then in a relaxed performance in the Harvard Club of Austria (
www.harvard- students.at) for debate on sustainability. Josef Zotter said goes "It's not always about today until tomorrow to make rocket-like growth. Much more important is to learn to deal with our resources and affect the living conditions for all positive. We pay our cocoa farmers for example, four times the world price for their beans to the one hand, to inspire, to perfect the quality of cocoa and provide them with the other part better development opportunities. " From the bean to produce off one at Zotter for insourcing rather than outsourcing concept.
The high investment costs are paid, of course, not in short-term success.
Zotter planning the long term if it invests in people, production and product. "Worldwide, the same products - that's the wave, that is the trend and this is my nightmare " is to Zotter. "As small and medium-sized company, we have to provide the opportunity for diversity by producing local products with a specific cultural understanding that are simply unique." Zotter encouraged the Austrian students and Researchers at Harvard to find new ways and do not shy away from challenges. He described his own path to independence from the comfortable position as head chef of a Viennese top hotels and spoke of a real entrepreneurs do not give up even in difficult times should. Zotter itself was the "brilliant idea chocolate" first come, when the pastry could faced financing problems. Finally confirmed the Chocolatier, the young female graduates and academics to ensure that their facilities at Harvard University and best use in the U.S., but also a consider careers in Austria considered: . The world, but especially Austria young people need fresh ideas "
Josef Zotter apart spent after 25 years of abstinence, of a few short stays, 3 weeks America plus mandatory break through the ash cloud.
"I had enough time to make me even outside of the oasis Harvard an image of America - and I must say, this picture is not exactly overwhelming,"
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