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Like everything Blumauer manifest economic recovery Already in January 2009 was:
"The most important measures in the fight against the economic crisis have long been on the table. They are used by innovative companies and institutions tested for years and developed. Now they need only . Are being integrated as relevant variables in the international economic context "
In its manifesto, the entrepreneurs were in three points as possible a way out of the still ongoing financial and economic crisis:
first New accounting rules
secure in the Basel II accounting rules set out those companies the best credit rating, get the evidence as quickly as possible, with as little risk as much profit. Where that leads, for example, the "locusts" proved that less staff, less research and development, and ultimately breaking up of companies. Because of such Maxims could develop the financial bubble first. is needed is therefore a Basel III with new accounting rules: The creditworthiness of companies must be linked to factors such as the satisfaction of employees and business partners as well as ecological aspects. In addition to the ratio between debt and equity must be about the relationship between profits and employee satisfaction, impact on credit ratings. "Who gets to sustainability so that cheaper credit and has easier access to such as venture capital," said Robert Rogner. "The preliminary work had already been done. Rogner, "Many companies have put on its own sustainability reports, and Institutions such as the European Forum for Quality Management systems have long since objective assessment. "
second Qualification Of the currently operating business leaders is hardly require that they master the crisis that they caused. You have not even done the damage from ill will, but because they have in the universities and business schools realize shareholder value as the only religion are trained to maximize profit at any cost were. Maximum exposed to stress, they have forgotten how often the reflection of the consequences of their actions and lack of developed external view blind spots. The current operators can not be changed easily. So it's about creating a new awareness in the existing management elite. In the new rating systems for the company must therefore be taken into account, how much time a year for top managers of self-reflection and self-cleaning spiritually, emotionally, and physically.
"It's not an additional holiday, but a planned, the company requested withdrawal, as he has about the Japanese tradition of top management," said John Gutmann. "Only those who inwardly has even changed and purified, can move the economy and clean."
third Global Responsibility The economy of the industrialized countries is partly at the expense of emerging and developing countries has grown higher and higher into the sky. With increasing altitude but the static is always difficult. Therefore, it now goes to the global balance that must be taken into account in the assessment guidelines for company needs.
"Any company can make a contribution to this balance," says Josef Zotter, who buys the cocoa for its chocolate in small-scale partner companies in South and Central America. "Anyone who is unable to act internationally, can make use of the Fair Trade networks."
"The Developed countries will then need to take it easy, what their people but brings better quality of life, "says Zotter on. "For the growth illusion has one of the most important treasures of mankind, the time shortage unbearable. . Global balanced by slowing down "
Ten Commandments for sustainable management
addition to the claims on the economy define John Gutmann, Robert Rogner and Josef Zotter with the bath Blumauer Manifesto Ten Commandments for sustainable management:
New approaches need new approaches and directions.
profit maximization is a one-way, away with the bonuses and the economic pressure for more Money.
profit and sustainable business is not a contradiction. It is not that profits are the managers and the debt to the state. capital gains must be taxed at least as profits from the real economy.
social and environmental value increase is to be valued higher than financial gain, we need new assessment criteria.
Each takes responsibility for himself and his fellow man, we're all in this together.
appreciate and motivate employees and not retire.
Microcredit for European entrepreneurs, for our future.
There is no second ground, we can not eat money.
way confirmed - could lead the company to success
that sustainable economic success even in difficult times, show the three entrepreneurs, one year after the groundbreaking ceremony of the Bad Blumauer Main Festival. All three companies were able to score points and their values with sustainability-oriented approach and grow even in times of economic hardship.
The Waldviertel organic pioneer SONNENTOR could, for example, in fiscal year 2009/10 revenue growth of 15% to EUR 20 million. The number of employees in Austria increased from the previous year, but by 16% to 130 employees. The growth brings the need for additional processing hall and a new office building with it. The investments for this amount in the next two years to around EUR 4 million. An innovative solar project will also show the success story in the future energy supply. The investment plan for sustainable generation of electricity, the laughter of the sun, and conserves more than 60 tons of CO2.
for the Rogner Bad Blumau is similar: While the spa in Styria in 2009 had an average score decline of 1.3% and complain a sales decline of 1% (according to the study of "Kreutzer Fischer and others"), were pleased famous Hundertwasser in Meadow Hills even has a slightly increased number of visitors (0.13 %) And a significant increase in sales (4.8%). The average guest has to Blumauer 2009 also issued by almost 5% more than the previous year.
The Zotter chocolate manufactory their ecological footprint leaves even in far away countries, like Colombia. And there shall in projects that people are offered with the cultivation of cocoa as an alternative to planting cocaine.
Bad Blumauer Manifesto - More and more supporters
increasing number of successful entrepreneurs rediscover their corporate philosophy in the values of Blumauer Manifesto and join the receivables. As Julie Fandel of the same Styrian quality oil mill: The bathroom mirrors Blumauer manifesto against a very large part of our corporate culture, "says Julie Fandel. "For us, humanity lived '. This attitude characterizes our internal collaboration and lived with customers and suppliers. Nature and its resources are treated with respect. And, we accept the 'otherness', not just work and live with it. , Deceleration 'in dealing with people and reflect on the original production. Quality over quantity! " Ernst Gugler, whose house Melker communication several times as a model business in terms of Sustainability and environmental protection has received, is also part of the entrepreneurs that are exact with the objectives of Blumauer manifesto on one line: "Since the beginning of the crisis, the policy has pumped vast sums of money into the old system. With the result that the states - and thus the nation - even higher than before in debt and in return the rich have become richer. It seems that the policy has failed. Therefore, again more citizens and businesses demand - especially SMEs and family businesses such as the initiators of the Bad Blumauer manifest. So those who already constitute the backbone of the economy and fight for every job. "
A fourth requirement: decentralization
coincide with its annual résumé, the three initiators of the Bad Blumauer manifesto - Robert Rogner, Josef Zotter and John Gutmann - with a fourth claim that they are directed at business and politics, to: The values and principles of sustainable and responsible business practices should also be worn beyond Austria's borders (with). Support they receive from hessnatur Lüdge CEO Wolf: "The economy has lost its original order from the eyes. It was even about that business operators in the truest sense of the word something that they put their ideas into action. The trend today however, goes through to global corporations, which are based primarily on shareholder value, "said the German businessman, whose company developed well thanks to consistent quality philosophy and in the economic crisis.
"I see basically the need for decentralization of the entire economic structure in order to return to a healthy balance of power back. Away from global giants to smaller, medium-sized units, which the banks - in accordance with its original purpose -. Provided with adequate funding "
inspire others to imitate The initiators of the Bad Blumauer Manifesto invite national and international companies and institutions to take the more sustainable to success together and to communicate the demands of the manifesto to a wide audience. "We want a sustainable business and to trigger movement to create awareness among the general population by highlighting examples of best practice and inspire others," the initiators. "Last year we have already initiated numerous discussions and information sessions on the topic and participated. The more multipliers, the greater the width effect, "the initiators are convinced.
Press
Press Release
Contact: John Gutmann SONNENTOR. T. 02875 7256
http://www.sonnentor.com/
Robert Rogner Jr.
Rogner International Hotels & Resorts. T. 04242 23237 10 http://www.blumau.com/
Josef Zotter Zotter chocolate manufactory. T. 03152 5554 http://www.zotter.at/
Julia Fandrich Fandrich
oil mill. T. 03335 2263
http://www.fandler.at/
Ernst Gugler
gugler *. T. 02752 500 50 Wolf http://www.gugler.at/
Lüdge
Hess Natur-Textilien. T. +49 (0) 6033 991-254
http://www.hessnatur.com/
In short: Like everything good is
point 1
We do business valuations that incorporate the social and environmental responsibility, creating greater access to capital.
Item 2
We want a re-orientation of top managers. Away with greed, away with the bonuses and the economic pressure.
Item 3
We hope the contribution of all companies in order to create a balance between rich and poor. Solidarity and fair.
Item 4
We want to decentralize our economic structure. More regional - less global.
www.badblumauermanifest.com
Robert Rogner jun., Josef Zotter, John Gutmann
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